A portion of a GamesIndustry interview with EA's Frank Gibeau...
Q: John Riccitiello was on stage at Nintendo's E3 conference earlier this month, the first time he's been on stage with the company before. EA is obviously betting big on the Wii U.
Frank Gibeau: We were really blown away by the unique innovation that Nintendo brings with the Wii U controller on a high performance machine. The ability to do HD graphics and access game experiences in a completely novel way and a way that's never been seen before, it really struck our fancy. We were excited by what Nintendo presented to us, we thought about it and it fits well with what we're trying to do with our franchises like FIFA and Madden and Battlefield. There's great horsepower there, great innovation and Nintendo's got fantastic branding. We're platform agnostic as a company so if we find something we believe will have success commercially and critically, and has a business model that works for us, we're in.
Q: How long have you been working with Nintendo behind the scenes on that?
Frank Gibeau: We've had it for a little while, I can't really go into the details of it. We've had machines and we've been working on games. At the E3 press conference what was really important for us was to establish the relationship and talk about a few things, what we're thinking about and excited about, and we'll show games when they're looking ready, when they're looking tight.
Full interview here
Q: John Riccitiello was on stage at Nintendo's E3 conference earlier this month, the first time he's been on stage with the company before. EA is obviously betting big on the Wii U.
Frank Gibeau: We were really blown away by the unique innovation that Nintendo brings with the Wii U controller on a high performance machine. The ability to do HD graphics and access game experiences in a completely novel way and a way that's never been seen before, it really struck our fancy. We were excited by what Nintendo presented to us, we thought about it and it fits well with what we're trying to do with our franchises like FIFA and Madden and Battlefield. There's great horsepower there, great innovation and Nintendo's got fantastic branding. We're platform agnostic as a company so if we find something we believe will have success commercially and critically, and has a business model that works for us, we're in.
Q: How long have you been working with Nintendo behind the scenes on that?
Frank Gibeau: We've had it for a little while, I can't really go into the details of it. We've had machines and we've been working on games. At the E3 press conference what was really important for us was to establish the relationship and talk about a few things, what we're thinking about and excited about, and we'll show games when they're looking ready, when they're looking tight.
Full interview here
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