Microsoft sees Sony/Nintendo as colleagues, respects them both but doesn't want to trade places

"As you can imagine we keep a close eye on our colleagues, and they are our colleagues. I know you guys see us as arch-rivals, which of course we are, but we are also colleagues in this industry and we do talk to one another. So we have high respect for both our competitors. We watched both of their [E3] press conferences. I still believe we are in an enviable position. I wouldn't trade places with anybody." - Xbox's EMEA VP, Chris Lewis

This right here is why I always prefer Microsoft to Sony. They're not as immature as Sony when it comes to making comments about their competitors

Link