Coming from Satoru Iwata...
CERO is a Japanese organization, the official name of which is the Computer Entertainment Rating Organization. There is a rating system for movies which provides advice such as "People younger than a certain age should not watch this movie," "This movie should be watched in the company of your parents" or "This movie is only for adults," and we have a similar rating system also for games, which rates the games based on facts such as "Are there any violent expressions?," "Is too much blood spilled?" or "Are there any sexual expressions?" Specifically, there are five categories in the CERO rating system: "A" is for all ages; "B" is for ages 12 and older; "C" is for ages 15 and older"; "D" is for ages 17 and older and "Z" is for ages 18 and older. The "Z" rated games can be sometimes restricted under law or regulation, and cannot be sold at retailers. There is a similar organization in the U.S., called ESRB, which is a rating system ran by an industry group, and in this organization, there is a category called "M" which stands for "Mature," or "AO" which stands for "Adults Only." The games that fall under these categories are also restricted in the same way when game elements are too extreme and may be regarded as not suitable for children.
I have understood your question as, "how will Nintendo cope with games rated higher than "C" from now on?" Of course, it is natural that Nintendo will mainly offer games rated "A" or "B" or, in other words, games which can be enjoyed by many people in society, and some good examples of such games are "Super Mario Bros." or "Pokémon." If we do not develop such software, Nintendo will not be Nintendo anymore. But it is also true that if only such software is provided for Nintendo platforms, adult users may think it is "childish" or "something we cannot enjoy." As a result, we are clearly distinguishing the products which are rated higher than "C" in the retail stores. From the beginning, CERO rating marks, such as "A," "B" or "C," have been displayed on the cover of the packaging, but it is only a small part of the overall packaging. What we are currently doing with the Wii and some other consoles is changing the base color of the packaging from white to black for games rated higher than "C," and by doing so, we are announcing "these titles are clearly different." At the same time, by asking the retailers to completely separate the selling spaces, we would like to avoid a situation in which such products cannot be released for Nintendo platforms.
Link
CERO is a Japanese organization, the official name of which is the Computer Entertainment Rating Organization. There is a rating system for movies which provides advice such as "People younger than a certain age should not watch this movie," "This movie should be watched in the company of your parents" or "This movie is only for adults," and we have a similar rating system also for games, which rates the games based on facts such as "Are there any violent expressions?," "Is too much blood spilled?" or "Are there any sexual expressions?" Specifically, there are five categories in the CERO rating system: "A" is for all ages; "B" is for ages 12 and older; "C" is for ages 15 and older"; "D" is for ages 17 and older and "Z" is for ages 18 and older. The "Z" rated games can be sometimes restricted under law or regulation, and cannot be sold at retailers. There is a similar organization in the U.S., called ESRB, which is a rating system ran by an industry group, and in this organization, there is a category called "M" which stands for "Mature," or "AO" which stands for "Adults Only." The games that fall under these categories are also restricted in the same way when game elements are too extreme and may be regarded as not suitable for children.
I have understood your question as, "how will Nintendo cope with games rated higher than "C" from now on?" Of course, it is natural that Nintendo will mainly offer games rated "A" or "B" or, in other words, games which can be enjoyed by many people in society, and some good examples of such games are "Super Mario Bros." or "Pokémon." If we do not develop such software, Nintendo will not be Nintendo anymore. But it is also true that if only such software is provided for Nintendo platforms, adult users may think it is "childish" or "something we cannot enjoy." As a result, we are clearly distinguishing the products which are rated higher than "C" in the retail stores. From the beginning, CERO rating marks, such as "A," "B" or "C," have been displayed on the cover of the packaging, but it is only a small part of the overall packaging. What we are currently doing with the Wii and some other consoles is changing the base color of the packaging from white to black for games rated higher than "C," and by doing so, we are announcing "these titles are clearly different." At the same time, by asking the retailers to completely separate the selling spaces, we would like to avoid a situation in which such products cannot be released for Nintendo platforms.
Link
No comments:
Post a Comment